Enable Social Login for Seamless Checkout and Account Creation
Any checkout process introduces leaks in your conversion funnel – tightening up those leaks increases conversion rate and improves your sales. Account creationand entering checkout information can cause these leaks, and WooCommerce Social Login can help you patch them.
When a customer first visits your site, you can simplify checkout by allowing them to check out as a guest. However, this introduces friction for customers that want to purchase from your store more than once (and hopefully many of them do!). They’ll have to create yet another username and password.
WooCommerce Social Login makes this process as easy and secure as possible – customers can log into your site using their Facebook, Twitter, Google, Amazon, LinkedIn, PayPal, Instagram, Disqus, Yahoo, or VK accounts instead of creating a new user account credentials.
- Connect your store’s customer accounts with Facebook, Twitter, Google, Amazon, LinkedIn, PayPal, Instagram, Disqus, Yahoo, and VK
- Offer to link accounts on the “Order Received” page for easier checkout in the future
- Make account access and checkout easy and seamless – customers don’t need to remember another username and password
- Reduce friction for repeat purchases – customers typically stay signed into social networks, which means they sign back into your site with one click.
- Improve security and increase trust by using social sign-on
- Over 77% of consumers prefer social login when using an eCommerce site.
- Social sign-in can therefore lead to increased conversion rates – here’s an example with over 10% increase.
- Customers prefer social sign-in for security and personalization.
- 90% of people have encountered social login before, and more than half of people use it.
- Social accounts are tied to a WordPress user account so that accounts can be accessed even if social accounts are unlinked.
- View reporting on linked accounts and see which customers have added accounts from the “Users” list
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